iChase
智逐科技
Service
Brand Identity
Logo & Logotype
Brand Colors
Auxiliary Graphics
Exhibition
Client
智逐科技
Year
2021
「iCHASE 家禽健康守門員」
iCHASE將人工智慧與畜產業創新結合，透過自動化監控設備及AI邊緣運算，直接獲取家禽的生理徵狀，進一步評估成長狀況與疾病，有效幫助家禽養殖業者提升飼養管理，掌握家禽品質。
設計以品牌優勢「AI、精確、效率」發展出鮮明的造型「箭羽」，傳達追求精準、快速及有效率之涵意。造型中結合色塊及融入字首「i」，象徵AI所蒐集組成的大數據資料，並建立獨特的視覺特徵。在各應用版面中也運用了箭羽造型和建構色彩規劃，延伸出鮮明、一致的品牌識別。
iCHASE將人工智慧與畜產業創新結合，透過自動化監控設備及AI邊緣運算，直接獲取家禽的生理徵狀，進一步評估成長狀況與疾病，有效幫助家禽養殖業者提升飼養管理，掌握家禽品質。
設計以品牌優勢「AI、精確、效率」發展出鮮明的造型「箭羽」，傳達追求精準、快速及有效率之涵意。造型中結合色塊及融入字首「i」，象徵AI所蒐集組成的大數據資料，並建立獨特的視覺特徵。在各應用版面中也運用了箭羽造型和建構色彩規劃，延伸出鮮明、一致的品牌識別。
iCHASE Poultry Health Guardian
iCHASE combines artificial intelligence with livestock industry innovations. Through automated monitoring equipment and AI Edge Computing, it directly captures poultry's physiological signs, further assessing growth conditions and diseases. This efficiently aids poultry farmers in improving breeding management and ensuring poultry quality.
The design emphasizes the brand's strengths: "AI, precision, efficiency," developed into a distinct "arrow feather" shape that conveys the pursuit of accuracy, speed, and efficiency. The shape integrates color blocks and incorporates the letter "i," symbolizing the big data collected by AI, creating a unique visual identity. In various applications, the arrow feather shape and color scheme extend a clear and unified brand identity.
iCHASE combines artificial intelligence with livestock industry innovations. Through automated monitoring equipment and AI Edge Computing, it directly captures poultry's physiological signs, further assessing growth conditions and diseases. This efficiently aids poultry farmers in improving breeding management and ensuring poultry quality.
The design emphasizes the brand's strengths: "AI, precision, efficiency," developed into a distinct "arrow feather" shape that conveys the pursuit of accuracy, speed, and efficiency. The shape integrates color blocks and incorporates the letter "i," symbolizing the big data collected by AI, creating a unique visual identity. In various applications, the arrow feather shape and color scheme extend a clear and unified brand identity.
Design Team
- Design Director：Luke Chu
- Project Manager：Sunny Sun
© TAOTAO DESIGN CO.,LTD.