Avansur

安睿捷生醫 - 3D醫材生產中心

Avansur

Service

  • Brand Identity

  • Logo & Logotype

  • Brand Colors

  • Auxiliary Graphics

  • Web & Ui Design

  • Brand Guideline

Client

安睿捷生醫(股)公司

Year

2017

由於企業轉型,為建立明確的識別與市場溝通,滔滔透過企業檢視及內部訪談,協助客戶從企業命名到企業識別的建立,打造專業企業形象,透過聚焦的程序,確保品牌策略以及衍生的視覺形象,能追溯到品牌核心精神。
識別設計延續原形象Fun 3D的視覺資產「角形及立體空間」,並集結企業內部之訴求,做為視覺發展的核心元素。LOGO主體輪廓為企業名稱字母「a」,輪廓下方同時衍生出3D輸出機台之噴嘴,並隱含了各方位的箭頭指引,藉此溝通公司優勢與服務,展現便捷、精準與科技感的視覺意象。
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Avansur為客製化的3D醫材生產中心(3D Medical Device Manufacturing Center),將醫療植入物由醫材中心統一生產,使醫師可以直接參與設計,且軟體操作流程便捷、精準,全面減低醫師與工程師之間的溝通成本。複雜、成功率低的手術,透過醫學模型的輔助,達到高品質、高精度、高準確性,使醫師能實際應用並提高手術成功率。
Due to corporate transformation, in order to establish clear identification and market communication, Taotao assists clients from corporate naming to the establishment of corporate identity through corporate reviews and internal interviews, creating a professional corporate image. Through a focused process, we ensure that brand strategies and derived visual identities can be traced back to the core spirit of the brand.

The identity design continues the visual assets of the original Fun 3D image, “angles and three-dimensional space,” and integrates the internal demands of the enterprise as the core elements of visual development. The main outline of the logo is the letter “a” from the company name, with a 3D printer nozzle extending from the bottom of the outline, and it also contains directional arrows from all directions, thereby communicating the company’s advantages and services, presenting a visual image of convenience, precision, and technological sense.
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Avansur is a customized 3D medical device manufacturing center, where medical implants are uniformly produced by the medical device center, allowing doctors to directly participate in the design. The software operation process is convenient and precise, significantly reducing communication costs between doctors and engineers. Complex surgeries with low success rates can achieve high quality, high precision, and high accuracy through the assistance of medical models, enabling doctors to practically apply them and improve surgical success rates.

Design Team

  • Design Director:Luke Chu
  • Project Manager:Sunny Sun

© TAOTAO DESIGN CO.,LTD.