GIFT

教育部 - 全球專業實習聯盟平台

GIFT

Service

  • Brand Identity

  • Logo & Logotype

  • Brand Colors

Client

東海大學

Year

2019

「GIFT」主要為媒合全球企業與在臺學生，實現成為「國際專業人才輸送平臺」。單位形象訴求聚焦於全球、人才與東海大學，設計將地球(球體)內的空間，透過黃金比例的造型分析，形塑出代表學校的路思義教堂之屋頂特徵，並隱含「人」的漢字在其中，若從標誌整體輪廓來看，外觀呈現「G」的英文字首作為識別的連結。品牌標準字與標準色，為符合學生青春活力的象徵，及因應現代網路趨勢，因而賦予了相符的特徵及色彩。
“GIFT” primarily facilitates the matching of global enterprises with students in Taiwan, aiming to become an “International Professional Talent Delivery Platform.” The unit’s image focuses on global reach, talent, and Tunghai University. The design incorporates the circular outline of the globe, analyzed through the golden ratio, to shape the roof features of The Luce Chapel, representing the university. It also subtly includes the Chinese character for “person” (人). When viewed as a whole, the logo’s outline resembles the letter “G,” serving as an identifying link. The brand’s standard font and colors symbolize the youthful vitality of students and align with modern internet trends, thus embodying appropriate characteristics and colors.

Design Team

  • Design Director：Luke Chu
  • Project Manager：Sunny Sun

© TAOTAO DESIGN CO.,LTD.