Nong Shen - Organic Fertilizer Series
農神 - 有機質肥料系列
Service
Brand Identity
Logo & Logotype
Brand Colors
Auxiliary Graphics
Packaging Design
Client
新峰生物
Year
2019
「農神」延伸原品牌資產，保留古代用於重要文書、紀念性刻石的小篆字型，並建構色彩計劃。在不影響文字閱讀性的前提下，將標誌 (漢字)圖像化，在筆劃中融合了穀物茂盛及根脈生長的植物意象，其中也隱含象徵永續之符號，傳達品牌核心精神。
整體包裝形象，透過其產品特性，發展出奈米分子的造形，以表示各個品項，並運用渲染呈現柔和、暢快自然的手感筆觸，象徵田野如詩畫般的風情，以此調和科技與天然兩者之間的平衡關係，來傳達產品的用心。
整體包裝形象，透過其產品特性，發展出奈米分子的造形，以表示各個品項，並運用渲染呈現柔和、暢快自然的手感筆觸，象徵田野如詩畫般的風情，以此調和科技與天然兩者之間的平衡關係，來傳達產品的用心。
“Nong Shen” that we through original brand equity extension, which retained the important ancient writing and carved on the stone with memorable Seal Script font, we design has constructed for color scheme. Under not effect reading situation that we let logo (Chinese character) in graphical format. In stroke, lush growth of cereals and rhizome growing image fuse together in a way that is transfers the main spirit of brand and implies symbol of forever.
The whole packaging image which we designed, have developed nano-molecule shape to represent each item via product characteristics. We used rendering to show soft, smooth handling stroke, that has become a symbol of the picturesque of field to balance of the technology and the natural which convey that the product was done with the heart.
The whole packaging image which we designed, have developed nano-molecule shape to represent each item via product characteristics. We used rendering to show soft, smooth handling stroke, that has become a symbol of the picturesque of field to balance of the technology and the natural which convey that the product was done with the heart.
Design Team
- Design Director：Luke Chu
- Project Manager：Sunny Sun
© TAOTAO DESIGN CO.,LTD.