Nafertino Biotechnology
新峰生物科技(股)公司
Service
Brand Identity
Logo & Logotype
Brand Colors
Auxiliary Graphics
Packaging Design
Web & Ui Design
Brand Guideline
Client
新峰生物科技
Year
2021
公司團隊由一群熱愛土地的農業技術人才組成,專研無毒種植的農業資材,以及實地協助田間管理,用心守護農業環境與積極發展農業創新。
此品牌再造案,延續原有標誌的粗細筆畫特徵,並注入清新、永續、高科技的品牌價值,強化以複合字為名的隱含意義,提取字母「e」設計為枝葉形體,傳達品牌維護植物的使命,並也建構出相應的色彩計畫。應用設計則使用「奈米」的形態,連結標誌特徵,設計出輔助圖形,將形象與理念貫穿整體形象。
此品牌再造案,延續原有標誌的粗細筆畫特徵,並注入清新、永續、高科技的品牌價值,強化以複合字為名的隱含意義,提取字母「e」設計為枝葉形體,傳達品牌維護植物的使命,並也建構出相應的色彩計畫。應用設計則使用「奈米」的形態,連結標誌特徵,設計出輔助圖形,將形象與理念貫穿整體形象。
Our client’s team is composed of agricultural technology experts who are passionate about the land. They specialize in non-toxic agricultural materials and provide on-site field management assistance, diligently protecting the agricultural environment and actively developing agricultural innovations.
This rebranding project continues the original logo’s characteristic brush strokes, infusing it with youthful energy, sustainability, and high-tech brand values. The implicit meaning of the composite character name is reinforced by designing the letter “e” as a leaf shape, conveying the brand’s mission to protect plants. A corresponding color scheme is also developed. The application design uses “nano” forms to connect with the logo features, creating auxiliary graphics that integrate the brand’s image and philosophy throughout the overall design.
This rebranding project continues the original logo’s characteristic brush strokes, infusing it with youthful energy, sustainability, and high-tech brand values. The implicit meaning of the composite character name is reinforced by designing the letter “e” as a leaf shape, conveying the brand’s mission to protect plants. A corresponding color scheme is also developed. The application design uses “nano” forms to connect with the logo features, creating auxiliary graphics that integrate the brand’s image and philosophy throughout the overall design.
Design Team
- Design Director:Luke Chu
- Project Manager:Sunny Sun
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