Sheng Yu Taiwanese Mullet Roe

聖裕台灣野生烏魚子

Sheng Yu Taiwanese Mullet Roe

Service

  • Brand Identity

  • Packaging Design

Client

聖裕生鮮

Year

2021

在老饕眼裡"野生"烏魚子因為風味獨特,常被視為上乘,因此在整體視覺用以高雅且簡約的調性鋪陳。 產品名的文字設計上,設計師賦予了海洋的線條特徵,而在插畫設計以硬筆風格呈現豪放的海味,並以抽象且優雅的海流線條,透過加工特性將它點綴在其中。整體橘紅色的鋪成,直覺展現了最新鮮、透亮的烏魚子印象,暖暖的色感來打動饕客們的食慾。
The overall vision that was be paved with elegant and minimalist tonality since epicures are often considered the “wild” mullet roe to be superior for its unique flavor.
The designer designed the contours of ocean feature in character design of the product name, then used line works to illustrate uninhibited seafood that be decorated by processing with abstract and graceful waves of ocean. The overall design paved with orange red could show freshest and bright impression of mullet roe.
We used the warm color to open the appetite of epicures.

Design Team

  • Design Director:Luke Chu
  • Project Manager:Sunny Sun

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